1. Objectives

Training bachelors of Business Administration - Digital Tourism & Travel Services Management major with political qualities, ethics, professional responsibility, and a sense of community service; possessing knowledge, professional practice skills, and research capacity commensurate with the training level; possessing good health, well-meeting labor demands in the period of international integration and the Fourth Industrial Revolution.

Vietnam - Korea University of Information and Communications Technology, The University of Danang trains bachelors in Business Administration - Digital Tourism & Travel Services Management major who:

• PO1: Have good ethics to work and be useful to the community;
• PO2: Have basic knowledge of natural sciences, social sciences, comprehensive and deep knowledge of business activity management such as marketing, e-commerce, finance, and entrepreneurship within the context of the digital economy.
• PO3: Have the ability to work independently, creatively, and apply information technology to solve processing requirements, provide information, and make decisions in the field of Business Administration.
• PO4: Have the ability to perform, manage, operate, and supervise basic professional operations in business units of tourism services, State management agencies on tourism & other service units; build and implement tourism marketing strategies, develop tourism routes and attractions, manage destinations, and manage tourism services effectively on digital platforms.

2. Expected Learning Outcomes 

Graduates of the Business Administration major - Digital Tourism and Travel Services Management major of Vietnam - Korea University of Information and Communications Technology, The University of Danang:

• PLO1: Have ethics, professional responsibility, and a sense of community service;
• PLO2: Apply knowledge in the fields of economics, politics, society, law, and business administration to solve problems arising in the field and major.
• PLO3: Evaluate changes in the business environment within the context of continuous transformation and globalization, and apply the basic functions of managers at the mid-level enterprise management level.
• PLO4: Analyze business activities and basic areas within organizations including management, finance, human resources, marketing, and e-commerce.
• PLO5: Possess critical thinking, innovative and creative thinking, and an entrepreneurial spirit;
• PLO6: Have the ability to work in teams, communicate effectively, and possess lifelong learning capability;
• PLO7: Have the ability to use English well in the business field (Reach English standard equivalent to TOEIC 500).

• PLO8: Reach basic Information Technology utilization skills standard and effectively use applied graphics software and statistical tools to solve Business Administration problems.
• PLO9: Apply basic and deep knowledge of business administration, finance, human resources, marketing, entrepreneurship & innovation as a foundation to research and solve tourism and travel business problems.
• PLO10: Apply knowledge of culture, geography, history, and tourism routes and attractions to analyze, implement, and evaluate tourism & travel business activities.
• PLO11: Have the ability to plan, build, and organize the implementation of business programs for tourism and travel services, design and operate tour programs; organize the promotion and sale of tourism products on digital platforms.
• PLO12: Have the ability to analyze & evaluate the psychology and consumption behaviors of tourists in tourism service business on digital platforms.