I. General Information
Major code: 7340115
Training level: Undergraduate
Graduation Degree: Bachelor
Training duration: 4 years (8 semesters)
Graduation requirements: Students are considered for graduation recognition when meeting all the following conditions:
- Accumulate a sufficient number of courses and program volume reaching 125 credits;
- The cumulative grade point average (CPA) of the entire course reaches 2.0 or higher;
- Reach foreign language proficiency level 3 according to the 6-level Foreign Language Proficiency Framework used for Vietnam;
- Possess certificates in National Defense - Security Education and Physical Education.
Job positions: After graduation, students can take on the following positions:
- Staff/manager of digital marketing activities: SEM, content, social media, digital marketing analysis;
- Specialist/communication and brand manager in the digital environment;
- Establish/start up a new business establishment in the field of digital marketing.
Capability to improve qualifications: Students studying the Marketing major - Digital Marketing major are equipped with the necessary knowledge to be able to start their own businesses as well as study at higher education levels in the field of digital marketing at institutions within the country and abroad.
II. Admission Combinations
Combination based on High School Exam scores & High School Academic Results (Academic transcripts):
- C00: Literature - History - Geography
- D01: Mathematics - English - Literature
- D09: Mathematics - English - History
- D10: Mathematics - English - Geography
- X26: Mathematics - English - Computer Science
- X78: Literature - English - Economic and Legal Education
III. Program Objectives and Expected Learning Outcomes
1. Objectives
Graduates in Marketing - Digital Marketing major possess a scientific mindset, dynamics, creativity in reality, as well as the capability to study and improve their qualifications at higher levels.
Vietnam - Korea University of Information and Communications Technology, The University of Danang trains graduates in Marketing who:
- PO1: Accumulate foundational knowledge of basic principles, natural and social laws, and in-depth knowledge in the field of digital marketing;
- PO2. Apply knowledge to solve problems arising in each area of digital marketing activities.
- PO3. Plan, organize, and evaluate the effectiveness of digital marketing plans/strategies.
- PO4. Have the capability to study and self-research at a higher level.
- PO5. Have the capability to communicate and work in teams effectively, good English skills, and boldly start a business, innovate in professional activities.
- PO6. Demonstrate a passion for the profession, awareness of professional ethics, and social-oriented responsibility.
2. Expected Learning Outcomes
Graduates of the Marketing major - Digital Marketing major of Vietnam - Korea University of Information and Communications Technology, The University of Danang:
PLO1. Solve practical problems from business activities in the digital economy.
- PI1.1. Interpret basic principles, natural, social, political, economic, and management laws.
- PI1.2. Analyze situations arising when operating enterprises.
- PI1.3. Propose solutions to handle situations arising in production and business activities.
PLO2. Effectively use digital marketing tools during the business process of enterprises.
- PI2.1. Design marketing communication activities based on digital communication tools.
- PI2.2. Analyze the effectiveness of using tools in digital marketing.
PLO3. Build marketing strategies on digital platforms.
- PI3.1. Evaluate customer needs and behaviors.
- PI3.2. Propose a system of solutions for digital marketing strategies.
- PI3.3. Select a combination of digital marketing tools.
PLO4. Effectively use information technology applications.
- PI4.1. Effectively use basic information technology tools.
- PI4.2. Design publications serving marketing communication activities.
PLO5. Have the capability to use foreign languages in communication and in the field of Marketing. Effectively communicate verbally and in writing using the English language.
- PI5.1. Use foreign languages to present issues in the field of Marketing.
- PI5.2. Have the capability to use foreign languages in communication (certificate reaching the foreign language expected learning outcomes).
PLO6. Develop creative thinking, entrepreneurial spirit, soft skills, and lifelong learning capability.
- PI6.1. Propose grounded startup ideas.
- PI6.2. Effectively apply soft skills in work, focusing on teamwork skills, presentation skills, problem-solving skills, and time management skills.
- PI6.3. Develop lifelong learning capability.
PLO7. Possess ethical awareness, professional and social responsibility.
- PI7.1. Recognize professional ethical awareness.
- PI7.2. Recognize legal regulations in business.
- PI7.3. Possess professional responsibility and social responsibility.
IV. Employment Opportunities and Postgraduate Study Capability
1. Employment Opportunities
Students of the Marketing major - digital marketing major are trained and prepared to have the capability and opportunities to operate as marketing specialists and managers in the digital environment within various organizations such as State agencies; non-governmental organizations; enterprises and organizations (Client); companies specializing in supplying Marketing services (Agency) such as Marketing consulting companies; service supplying companies on digital platforms.
Graduates of the Marketing major - Digital Marketing major training program can do the following jobs:
- Implement promotional and branding campaigns through Digital Marketing tools.
- Build Marketing strategies for the company's products and fields on digital media channels.
- Plan, coordinate, and collaborate with Content Marketing to develop Online Marketing channels to ensure objectives.
- Plan SEO, SEM, Google Adwords; optimize website rankings on search engines.
- Collect and analyze market information, product information, information about Digital Marketing and Social Media programs to evaluate effectiveness.
With specialized job positions such as:
- Digital marketing specialist/manager.
- Digital content marketing specialist/manager.
- Enterprise manager and consultant on digital marketing.
- SEO, SEM development specialist/manager.
- Marketing campaign analyst.
- Social media marketing expert.
- Market researcher in the digital environment.
- Brand specialist/manager.
- Communication specialist/manager in the digital environment.
- Online sales and marketing staff/manager (Sales & marketing online).
- Customer relationship specialist/manager.
- Teaching, researching on Digital Marketing at universities and colleges.
2. Postgraduate Study Capability
Students studying the Marketing major - Digital Marketing major are also equipped with the necessary knowledge to be able to start their own businesses as well as study at higher education levels in the field of digital marketing at institutions within the country and abroad.
