1. Objectives

The objective of the undergraduate training program in Business Administration - Digital Media and Entertainment Management major is to train learners with political qualities, ethics, a sense of professional responsibility, and a spirit of community service; possessing knowledge, professional practice skills, and research capacity in the field of media and entertainment events commensurate with the training level; possessing good health, meeting labor demands in the context of international integration and digital transformation.

Vietnam - Korea University of Information and Communications Technology, The University of Danang trains bachelors in Business Administration - Digital Media and Entertainment Management major with the following objectives:

• PO1. Have good professional ethics, an awareness of work, and actively contribute to the community;
• PO2. Have foundational knowledge of natural sciences and social sciences; comprehensive and deep knowledge of business activities such as marketing, e-commerce, finance, entrepreneurship, media, and entertainment events within the context of the digital economy.
• PO3. Have the ability to work independently and creatively; have the ability to apply information technology and foreign languages to solve work requirements, provide information, and make decisions in the business field.
• PO4. Have deep knowledge and skills in researching, producing, and managing media – entertainment events; have the ability to participate in the entire production process of multimedia media and entertainment events to meet the needs of enterprises, State agencies, and non-profit organizations.

2. Expected Learning Outcomes 

Graduates of the Business Administration major, majoring in Digital Media and Entertainment Management, of Vietnam - Korea University of Information and Communications Technology, The University of Danang achieve the following expected learning outcomes:

PLO1. Possess ethical awareness and professional responsibility;

• PI1.1 Demonstrate professional ethical awareness.
• PI1.2 Correctly implement legal regulations in business activities.
• PI1.3 Possess a sense of responsibility in professional work.

PLO2. Apply knowledge of economics, politics, society, law, and business administration to evaluate environmental changes and solve problems arising in the business field;

• PI2.1 Interpret the basic principles and laws of nature, society, politics, economics, and management.
• PI2.2 Analyze situations arising during the operation of enterprises and propose appropriate solutions.

PLO3. Develop creative thinking, entrepreneurial spirit, soft skills, and lifelong learning capability;

• PI3.1 Propose feasible startup ideas.
• PI3.2 Effectively apply soft skills such as teamwork, presentation, problem-solving, and time management in work.
• PI3.3 Form and develop lifelong learning capability.

PLO4. Have the ability to use foreign languages in communication and in the field of economics - business;

• PI4.1 Reach foreign language proficiency level 3/6 of the Vietnamese Foreign Language Proficiency Framework. In case students have an international Toeic English certificate, a minimum of 500 is required.
• PI4.2 Interpret specialized documents.
• PI4.3 Communicate, work, and proficiently handle business situations in an international environment using the English language.

PLO5. Reach basic information technology skills standard; effectively use applied graphics software and statistical tools to serve business activities;

• PI5.1 Reach basic information technology skills standard.
• PI5.2 Design publications and proficiently use statistical tools to serve business activities.

PLO6. Have the ability to solve problems and propose ideas in organizing digital media activities and entertainment events;

• PI6.1 Have the ability to update new knowledge and trends in managing and operating digital media activities and entertainment events.
• PI6.2 Have the ability to make decisions and manage risks during the process of production organization and operation of digital media activities and entertainment events.

PLO7. Apply interdisciplinary knowledge in the production organization, management, and operation of digital media activities and entertainment events;

• PI7.1 Have the ability to plan and organize the production of digital media products and entertainment events.
• PI7.2 Have the ability to connect and mobilize the participation of relevant stakeholders, coordinating resources in the management and operation of digital media activities and entertainment events.
• PI7.3 Have the ability to use and exploit new technologies in the management and operation of digital media activities and entertainment events.